What began in the early 80's has stood the test of time, proving the world demands and respects a high-quality, water resistant, durable watch at a fair price. Every watch they make is backed by their industry leading limited lifetime warranty and depth rated to 100 meters. Bottom line, they worry about the same things you worry about and just like you they are in it for life - surf, skate, snow, wake, ski, bike, action sports, extreme sports, call it wht you will, they call it life Freestyle4life!